Empowering Gen Z: Better Future's 2025 Election Campaign
- Alice Mikulášová
- May 3
- 2 min read
In today's fast-paced world, young voices are more crucial than ever in shaping the future of our society. One organization that is taking this to heart is Better Future, a non-profit dedicated to empowering young people in the Czech Republic.

Their latest initiative, "Tvoje budoucnost, tvoje volba," is a campaign aimed at inspiring and educating individuals aged 15 to 35 to actively participate in the upcoming parliamentary elections in September 2025. By providing valuable resources, diverse perspectives, and engaging content, Better Future hopes to mobilize the younger generation and amplify their impact in the political landscape. The campaign website serves as a hub for information and inspiration, encouraging visitors to explore various articles, videos, and tools that demystify the electoral process and underscore the importance of civic engagement. To stay updated on the latest developments and opportunities, users are invited to subscribe to the newsletter, ensuring that they are equipped with the knowledge and resources to make informed decisions come election day. With a bold color palette of magenta, black, and white, the campaign exudes a sense of modernity and energy, perfectly tailored to resonate with its target audience of Gen Z. By incorporating social media icons, particularly on platforms like Instagram and YouTube, Better Future aims to create a vibrant online community where young individuals can connect, share insights, and empower one another to be agents of change. In a world where the voices of the youth are often underestimated, campaigns like "Tvoje budoucnost, tvoje volba" are a beacon of hope, reminding us all of the power that lies in the hands of the next generation. As we look towards the future, let us embrace the opportunity to make our voices heard and shape a better tomorrow for all.
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